Villa Group is pleased to highlight the presence of Assoprov – Associazione Promotori Vendite Calzature at the 104th edition of Expo Riva Schuh, taking place from 10 to 13 January 2026 in Riva del Garda.
Led by Paolo Villa, Assoprov represents the largest commercial intermediation group in the global footwear sector, playing a strategic role in connecting manufacturers, brands, and international markets.
A Strategic Reference Point for the Industry
Assoprov brings together highly specialised sales professionals with deep knowledge of markets, distribution channels, and retail dynamics. Its presence at Expo Riva Schuh reinforces the fair’s role as a central platform for dialogue, networking, and business development within the international footwear ecosystem.
For companies operating in the sector, Assoprov represents a qualified and authoritative partner, capable of supporting brands and manufacturers in building structured, long-term commercial strategies across multiple markets.
Leadership and Vision
Under the leadership of Paolo Villa, Assoprov has established itself as a reference point for commercial representation in the footwear industry. The association’s strength lies in its ability to combine market intelligence, territorial presence, and strategic vision—offering concrete value to both production and distribution sides of the supply chain.
Its participation at Expo Riva Schuh 2026 further confirms the association’s commitment to fostering professional exchange, anticipating market evolution, and supporting sustainable growth within the sector.
A Shared Platform for Growth
Expo Riva Schuh, as the first major international trade fair of the year, provides the ideal context for Assoprov to engage with companies, buyers, and institutions from all over the world. The fair’s strong international character and business-oriented format align perfectly with Assoprov’s mission of facilitating connections and creating opportunities at a global level.
Villa Group welcomes the presence of Assoprov at Expo Riva Schuh 2026 as a valuable contribution to the event and to the broader footwear industry—an opportunity to strengthen relationships, share expertise, and support the continued evolution of the global footwear market.
